Insight 002 / Website Trust
Claims don't convert. Proof does.
Four claims every competitor already makes, and what actually replaces them.
3 min readAugust 2026
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Notes on what actually makes a website work.
Insight 001 / Contractors
Can a homeowner understand your website in seven seconds?
Three questions to answer on your own first mobile screen.
4 min readAugust 2026
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