Insight 001 / Contractors
Can a homeowner understand your website in seven seconds?
Three questions to answer on your own first mobile screen.
4 min read · August 2026
SiteLaunch Insights
Field notes for clearer contractor websites.
Direct tests, practical fixes, and plain-language guidance for the moment a homeowner reaches your website on a phone.
Insight 002 / Website Trust
Claims don't convert. Proof does.
Seven signals that turn what you say about your business into something a visitor can verify.
6 min read · October 2026
Insight 003 / Brand & Conversion
If your website could belong to anyone, it will be chosen by no one.
Five signals that make a site recognizably yours, and what its absence actually costs.
5 min read · October 2026